Marketing Communications Plan Case Study Example | Topics and Well Written Essays - 3750 words

Marketing Communications Plan - Case Study ExampleOnce Zara have cautiously analysed the intrinsic and external business surround and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures.The market analysis investigates both the internal and external business environment. It is live that Zara carefully monitor both the internal and external aspects regarding its business as both the internal and external environment and their respective influences will be important traits in relation to its success and survival in the industry.The internal business environment and its influence is that which is to some extent within the businesss control. The main attributes in the internal environment include efficiency in the production process, through management skills and effective comm unication channels. To effectively control and monitor the internal business environment, Zara essential conduct continual appraisals of the businesss operations and readily act upon any factors, which cause inefficiencies in any phase of the production and consumer process (Tremblay and Martins-Filho, 2001).The External business environment and it... Changes in the external environment will create opportunities or threats in the market place Zara must be aware of. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Zara products in the market and the reception they receive from the consumers. SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in much general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then exploitation this and external research data to set out the Opportunities and Threats that exist. Strengths Zara has been a complex part of UK culture since almost a decade. The products image is loaded with over-romanticizing, and this is an image some(prenominal) people have taken deeply to heart. The Zara image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Zaras greatest strengths. Additionally, decreased expenditure on advertising is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. Weaknesses Weaknesses for any business need to be both minimised and monitored in order to effectively achieve productivity and efficiency in their businesss activities, Zara is no exception. Although domestic business as well as many international markets are thriving but Zara has recently reported some declines in unit sideslip volumes in different markets of the world.Opportunities Brand recognition is the significant factor affecting Zaras competitive position. Zaras brand name is known well throughout the world today. The radical concern